Every now and then I’ll go out and visit blogging tips/tricks blogs to see if I can learn something new about blogging or find new ways to improve my blog. Do you know what a lot of bloggers in other communities are raving about? Pinterest. Do you know what book bloggers aren’t raving about? Pinterest. Why is this? Why, as a community, do we feel that Pinterest isn’t a good social platform for us?
Maybe it’s because we don’t know how to be successful on Pinterest. Maybe you tried it out and it just didn’t seem to be worth your time. I’m not sure where this mindset came from, but Pinterest can be just as good for book bloggers as other blogging communities and has the potential to get your blog more referrals than your other social media platforms.
Don’t believe me? Well, Brittany from The Book Addict’s Guide and I are joining forces today to discuss the success we have had on Pinterest and tips/tricks to help you succeed too!
I started using Pinterest in September, so 3 months ago. I’ve only been using Pinterest for 3 months and I’m thrilled with how my referrals from Pinterest have been so far in such a short time. In the last month I had 201 sessions and 150 users come in from Pinterest! Not only that, but each month I’ve seen an increase in the number of referrals. Since I don’t spend much time on Twitter, that makes Pinterest my #1 referral from last month.
Three months isn’t very long on Pinterest, but what about 3 years? Brittany has been using Pinterest for around 3 years and even her stats show that Pinterest is her number one social media referral. As you can see from the graph below, Pinterest accounts for 55.53% of her social media referrals. That’s huge considering that her Twitter account currently has 3,574 followers. (Instagram is included in the direct referral in the second graph below)
If you also take a look at all of Brittany’s referrals, you’ll see that Pinterest comes in third. Only beat by Google and direct link clicks. Pinterest here beats not only Twitter, but also Bloglovin’.
Can Book Reviews be Popular on Pinterest?
Which of my pins are getting the most love? Book reviews! I know, it surprised me too. After just 3 months, here are some of my top pins:
Already, my Winterspell review has over 100 repins. You know what’s awesome about Pinterest? My older reviews, like Winterspell receive new views! On other social media platforms like Twitter and Instagram, your pictures or book reviews end up in a feed that people can just scroll past. However, Pinterest is a search engine with a BEST first approach, like Google. That means that pins with more repins are going to show up higher in search results rather than just the newest pins.
Here are some of Brittany’s pins with a lot of repins too. Over 700!
Reach Out to Non-Blogging Readers!
There are so many non-blogging readers on Pinterest! Check out some of these boards created by readers on Pinterest:
I’ve seen a lot of “Books to read” boards on Pinterest. How cool is it that we can directly see the boards that people add our pins too! Also awesome that people are using Pinterest to help compile their to read shelf. Look at all of that potential to push more books on non-blogging readers :D
Keep your Focus on Books
Gaining success on Pinterest isn’t necessarily a walk in the park. Where a lot of book bloggers go wrong on Pinterest is they don’t have a clear focus and they don’t pin very often. Your Pinterest account should be an extension of your blog. When people click on your blog url from Pinterest, they shouldn’t be confused by what is on your blog. Same goes for going from your blog to Pinterest. If you want to use Pinterest to drive traffic to your blog and get more followers, then you need to have a strong focus for your Pinterest.
I recommend having the first board be your blog’s name and a compilation of just your posts. The following boards should be related categories from your blog with a combination of your posts and other bloggers’ posts. For me, that’s discussions, lists, and reviews.
Brittany follows a similar structure. Her first board is focused on The Book Addict’s Guide and the next few boards are focused on her blog’s categories. What’s important is that the majority of her boards are bookish focused.
But what about all your other non-bookish boards? Well some of them can stay on your Pinterest account. It’s ok to have some boards off focus. For example, I have a board for Disney pins I like.
However, it’s not a good idea to have too many boards off focus. It confuses your followers as to what you’re really about and fewer people will follow YOU rather than your individual boards. Instead, make those boards “secret boards.” That will still allow you to pin to the board but no one else will see it.
Get Started with Group Boards!
Not sure where to start? Brittany and I both have group boards we have created for the book blogging community.
The group board I created is called Young Adult Book Blogs. This is a single board with a strong focus on young adult books and related posts. I’m pretty strict about the content that goes into this board because I want it to be the best it can be and reach a lot of followers. I started this group board on September 7th and we currently have 163 followers, over 500 pins, and 39 contributors.
Also, every month I send out a newsletter to all contributors with group reminders, news, and Pinterest related tips for the board. Click here to check out the group board!
Now, the above group board is focused on the young adult genre, but what about the other genres? Well Brittany has created a book community group board with quite a few book related group boards that are not genre specific. You can pick and choose what boards to join and boards like book reviews, are across all book genres. These boards are more general and don’t really have strict rules like the Young Adult Book Blogs board. Click here to check out the community group boards!
It can be a good idea to join multiple group boards, but try not to join too many. I wouldn’t go over 6 group boards or at the very least, you should not have more group boards on your profile than your own boards. If you decide to join a board, make a commitment to pin regularly to that board.
Need help in growing your Pinterest account? First, check out Brittany’s Social Media Support Sunday where she discusses Pinterest today! She provides a great how-to guide for Pinterest with tips/tricks.
After that, check out some of these Pinterest tips and tricks posts:
- Setting up rich pins for WordPress: http://thenectarcollective.com/easy-way-set-rich-pins-pinterest/
- Setting up rich pins for Blogger: http://www.hellobrio.com/blog/rich-pins-tutorial-blogger
- How To Get Pinterest Followers + Repins: The Ultimate Guide: http://olyvia.co/how-to-get-pinterest-followers-and-repins/
- A Guide To Getting Noticed On Pinterest With the Smart Feed + Promoted Pins: http://olyvia.co/guide-to-pinterest-smart-feed-and-promoted-pins/
- Improve Your Pinterest Profile in 10 Minutes: http://hellosociety.com/blog/improve-your-pinterest-profile-in-10-minutes/
- It is crucial to repin other blogger’s pins from group boards: http://blogambitions.com/repin-from-group-boards/
- How to Make the Most of Pinterest: http://katelynbrooke.com/2013/01/24/how-to-make-the-most-of-pinterest/
- 12 Most Strategic Ways to Use Pinterest for Marketing: http://pegfitzpatrick.com/12-strategic-ways-use-pinterest-marketing/
- Gain 4000 Pinterest Followers in 2 Months: http://jamiedelaineblog.com/post/26909/how-to-gain-more-pinterest-followers/
- How to Brand Your Pinterest Boards: http://www.elleandcompanydesign.com/blog/2015/5/4/how-to-brand-your-pinterest-boards
- How to Embed a Pinterest Board on Your WordPress Blog: http://snapcreativity.com/embed-pinterest-board-blog/
- Bloggers: 9 Reasons You Should Be Deleting Your Pins: http://www.sarahtitus.com/2015/01/23/9-reasons-you-should-be-deleting-your-pins-pinterest/
What do you think about Pinterest? Have you been using it or have you ever tried it out?
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